China Without a Global Brand
If you didn’t hear about China you must live under the rock. China is the world’s most populous country, located at the Far East with significant part to play in world’s economy. Not only is China well known by its beautiful landscapes, breathtaking towns such are Shanghai and Hong Kong, but it is well known by its cheap labor force. First thing which come to our mind, when we think of China, are cheap goods. Here arises a problem about China’s economy exploitation – it serves to the western multinational companies, such as Apple by producing enormous quantity of Apple products. Higher quantity leads to higher probability of device’s failure. While Apple picks the biggest piece of cake for design and general idea of its products, Chinese manufacturers encounter the full rage of customer’s society. This is not only case with Apple but with many other multinational companies with manufacturing facilities placed in China. Have you ever wondered how high would China rate at the world’s economy scale if they launched their own world brands?
In 2010China took the sash of the world’s largest exporter. Germany, which was ranked the first until 2010, fell to the second place while China took over the race. With more than 1.3 billion people, China makes an excellent source of cheap working labor. Lack of domestic world brands employs great population in sector of cheap labor force, dedicated to western multinational companies. Foxconn’s largest factory employs around 300,000 workers in service of consumer electronics manufacture. Foxconn City is the most famous by its service of iPhone assembly. Chinese workers are not only significantly cheaper comparing to American workers for example, but they are way more proficient and skilled. With features that China posses launching its own world brand would certainly make a bull’s eye for China’s economy.
Workers in China wouldn’t be exploited anymore and pay fees would rise above slavery level salaries. According to New York Time’s business journal, which done research on Apple’s manufacture hires overseas, China has the most developed supply chain in the world. Regardless of what product we are talking about and where its components are gathered, it will be assembled in China. China’s economy has grown so much that some experts consider Chinese society to be the first one to reach the peak of capitalism. With so many advanced features, Chinese economy is crying for its own world brand to launch. Such a move would make an instant breakthrough within the product’s niche, whether was it consumer electronics, fashion, military industry or any other. Employer’s hired within processes of manufacture wouldn’t be underpaid as they would be hired by domestic Company released of taxes which Companies from overseas are obliged to pay. Domestic supply chain would reduce expenses additionally, leaving more space to satisfy the lowest layer of capitalism society – workers. If there is such a country with predispositions of making sky rocket success by launching a world brand then it is certainly China. China Mobile is at the right path to develop in world’s recognized brand. With technology advancements China has better chances, than ever before, to develop a world brand which would certainly make a significant success. Using domestic supply chain and proficient labor force would result in appearance of a high quality product. The only potential problem now is hidden within Chinese themselves – once they launch their own product and dedicate to quality rather than quantity they are about to knock on the doors of the world’s market. Whether is China going to keep on serving western multinational companies, or it will give a shot to develop its own world brand, we are yet to see.
By K M Rehan Salahuddin
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